{"id":2411,"date":"2020-11-23T11:20:33","date_gmt":"2020-11-23T17:20:33","guid":{"rendered":"https:\/\/ujthinktank.com\/?p=2411"},"modified":"2021-01-21T12:16:54","modified_gmt":"2021-01-21T18:16:54","slug":"google-marketing","status":"publish","type":"post","link":"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/","title":{"rendered":"Degital Marketing Course\uff1aHow to Aquire Customers on Google Search?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;1px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;40px||40px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221;]<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8bb5671a12\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8bb5671a12\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/#The_Traditional_Ways_of_Advertisement\" >The Traditional Ways of Advertisement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/#Advertisement_on_Websites\" >Advertisement on Websites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/#Acquiring_Customers_from_Google\" >Acquiring Customers from Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/#Google_Ads_and_Organic_Search_Result\" >Google Ads and Organic Search Result<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/#SEO_and_Google_Guideline\" >SEO and Google Guideline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/#Free_Consultation_and_Diagnosis_of_Your_Websites\" >Free Consultation and Diagnosis of Your Websites<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Traditional_Ways_of_Advertisement\"><\/span>The Traditional Ways of Advertisement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you start a new company, launch a new product, or hold an event, there are many ways to advertise your new initiative. For example, if you launch a new product, you can ask TV or radio stations to run an ad to spread the information about the product, or you can create a flyer and send out direct mail (EDDM). In the U.S., also, you can ask for ads in a local free newspaper to spread the word.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; min_height=&#8221;289px&#8221; custom_margin=&#8221;40px||40px|||&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertisement_on_Websites\"><\/span>Advertisement on Websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>However, there is one more important way of advertising. That is to publish information on your &#8220;<strong>website<\/strong>.&#8221; It is getting popular that creating webpages to advertise products on the Internet. Disseminating information has become essential advertising these days. However, in many cases, there are questions such as, &#8220;How well is the website attracting customers &#8220;. In fact, many companies do not analyze how well the websites are working to attract people. We believe that many companies are running these websites, but feeling that they don&#8217;t know the websites&#8217; performance because they don&#8217;t have people who know how to analyze them.<\/p>\n<p>In this article, we will focus on &#8220;advertising on the website to <strong>attract customers<\/strong>.&#8221;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/ujthinktank.com\/wp-content\/uploads\/2020\/11\/Editedatraction.jpg&#8221; alt=&#8221;Attract People&#8221; title_text=&#8221;Attraction&#8221; _builder_version=&#8221;4.7.3&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;40px||-1px||false|false&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Acquiring_Customers_from_Google\"><\/span>Acquiring Customers from Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many different routes to attracting customers to your website. One would be the direct inflow through the aforementioned advertising media. Another may be through social networking services such as Facebook and Twitter, which are also digital media. However, did you know that in most cases, the largest percentage of visitors to a website comes from Google searches? Every day, Google sends robots called &#8220;Google bot&#8221; to websites around the world to collect information. Google stores the collected information in a database and indexes it. Google&#8217;s mission is to deliver the appropriate information as search results for users&#8217; questions.<\/p>\n<p>In addition, since visitors who come from search results are those who have a specific goal for their searching information, so their needs are clear. Therefore, if you can maximize the inflow of search traffic from Google, you can expect to attract more leads from customers and have a greater chance of expanding your business.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/ujthinktank.com\/wp-content\/uploads\/2020\/11\/Google-Indexing.png&#8221; alt=&#8221;Google bot Crawling Indexing and Ranking&#8221; title_text=&#8221;Google Indexing&#8221; _builder_version=&#8221;4.7.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||-2px|||&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-3px||40px|||&#8221;]<\/p>\n<p style=\"text-align: center;\">Google&#8217;s Crawling and Indexing<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;40px||40px||false|false&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google_Ads_and_Organic_Search_Result\"><\/span>Google Ads and Organic Search Result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By the way, there are two main types of inflow from Google. One is the inflow of search results from advertising space, and the other is the inflow from organic search.<\/p>\n<p>When you search for a keyword on Google, you will see a search result with the word &#8220;ads&#8221; at the top. This is the advertisement space. Whenever a user clicks on this ad space, the advertiser is charged a certain amount of money. On the other hand, the search results that contain no text are called &#8220;organic search results,&#8221; and are based on the information collected by the aforementioned Google bot from websites around the world, and displayed as search results based on the respective rankings in the index. All of this organic search traffic is free. So, if you can optimize your website so that your products always appear at the top of Google&#8217;s organic search results. It means you can expect to attract a large number of customers for free. This series of efforts are generally called &#8220;Search Engine Optimization (SEO)&#8221;.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/ujthinktank.com\/wp-content\/uploads\/2020\/11\/Editedshutterstock_306846329.jpg&#8221; alt=&#8221;SEO Image&#8221; title_text=&#8221;Editedshutterstock_306846329&#8243; _builder_version=&#8221;4.7.3&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;40px||40px||false|false&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_and_Google_Guideline\"><\/span>SEO and Google Guideline<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>What can you do to get your website to rank higher in organic search as an SEO strategy? The answer is quite simple: making sure your website provides the information that users are looking for and letting Google understand the webpage&#8217;s contents correctly. It is really simple, isn&#8217;t it? However, there are many cases where this very simple thing is not done at all.<\/p>\n<p>Google has published guidelines that explain in detail how to do this.<\/p>\n<p>Following these guidelines is the best way to make your web pages perform well in organic search. If you want to maximize the traffic from organic search, we recommend you to read through all of these guidelines first, and then check to see if the website you are currently publishing is based on these guidelines. This is the first step towards attracting customers through the organic search.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.8.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; custom_margin=&#8221;40px||40px||false|false&#8221;]<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_Consultation_and_Diagnosis_of_Your_Websites\"><\/span>Free Consultation and Diagnosis of Your Websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>UJ Thinktank provides the diagnosis of your websites, that are created in accordance with Google&#8217;s guidelines. If you have read the guidelines but are not sure about them, we can help you with information on how your website is being accessed, how to identify problems on your pages, and how to improve them. If you are interested, please <a href=\"https:\/\/ujthinktank.com\/en\/contact\/\">contact us<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/ujthinktank.com\/en\/contact\/&#8221; button_text=&#8221;Contact Us&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.8.1&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#0054ff&#8221; button_bg_color=&#8221;#ffffff&#8221; button_border_width=&#8221;14px&#8221; button_border_color=&#8221;rgba(0,0,0,0)&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;|600||on|||||&#8221; button_icon=&#8221;%%24%%&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; box_shadow_spread=&#8221;2px&#8221; box_shadow_color=&#8221;#0054ff&#8221; locked=&#8221;off&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Traditional Ways of Advertisement When you start a new company, launch a new product, or hold an event, there are many ways to advertise your new initiative. For example, if you launch a new product, you can ask TV or radio stations to run an ad to spread the information about the product, or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_locale":"en_US","_original_post":"https:\/\/ujthinktank.com\/?p=1293","footnotes":""},"categories":[80],"tags":[],"class_list":["post-2411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","en-US"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Degital Marketing Course\uff1aHow to Aquire Customers on Google Search? - UJ Thinktank Inc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Degital Marketing Course\uff1aHow to Aquire Customers on Google Search? - UJ Thinktank Inc\" \/>\n<meta property=\"og:description\" content=\"The Traditional Ways of Advertisement When you start a new company, launch a new product, or hold an event, there are many ways to advertise your new initiative. For example, if you launch a new product, you can ask TV or radio stations to run an ad to spread the information about the product, or [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ujthinktank.com\/en\/news-en\/google-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"UJ Thinktank Inc\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-23T17:20:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-21T18:16:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ujthinktank.com\/wp-content\/uploads\/2020\/08\/Marketing1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rseki0508\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rseki0508\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ujthinktank.com\\\/en\\\/news-en\\\/google-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ujthinktank.com\\\/en\\\/news-en\\\/google-marketing\\\/\"},\"author\":{\"name\":\"rseki0508\",\"@id\":\"https:\\\/\\\/ujthinktank.com\\\/#\\\/schema\\\/person\\\/db7e0802ddc32e1b6d4935b2327765b4\"},\"headline\":\"Degital Marketing Course\uff1aHow to Aquire Customers on Google Search?\",\"datePublished\":\"2020-11-23T17:20:33+00:00\",\"dateModified\":\"2021-01-21T18:16:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ujthinktank.com\\\/en\\\/news-en\\\/google-marketing\\\/\"},\"wordCount\":1275,\"image\":{\"@id\":\"https:\\\/\\\/ujthinktank.com\\\/en\\\/news-en\\\/google-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ujthinktank.com\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/Marketing1.jpg\",\"articleSection\":[\"News-English\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ujthinktank.com\\\/en\\\/news-en\\\/google-marketing\\\/\",\"url\":\"https:\\\/\\\/ujthinktank.com\\\/en\\\/news-en\\\/google-marketing\\\/\",\"name\":\"Degital Marketing Course\uff1aHow to Aquire Customers on Google Search? 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