The Traditional Ways of Advertisement
When you start a new company, launch a new product, or hold an event, there are many ways to advertise your new initiative. For example, if you launch a new product, you can ask TV or radio stations to run an ad to spread the information about the product, or you can create a flyer and send out direct mail (EDDM). In the U.S., also, you can ask for ads in a local free newspaper to spread the word.
Advertisement on Websites
However, there is one more important way of advertising. That is to publish information on your “website.” It is getting popular that creating webpages to advertise products on the Internet. Disseminating information has become essential advertising these days. However, in many cases, there are questions such as, “How well is the website attracting customers “. In fact, many companies do not analyze how well the websites are working to attract people. We believe that many companies are running these websites, but feeling that they don’t know the websites’ performance because they don’t have people who know how to analyze them.
In this article, we will focus on “advertising on the website to attract customers.”
Acquiring Customers from Google
There are many different routes to attracting customers to your website. One would be the direct inflow through the aforementioned advertising media. Another may be through social networking services such as Facebook and Twitter, which are also digital media. However, did you know that in most cases, the largest percentage of visitors to a website comes from Google searches? Every day, Google sends robots called “Google bot” to websites around the world to collect information. Google stores the collected information in a database and indexes it. Google’s mission is to deliver the appropriate information as search results for users’ questions.
In addition, since visitors who come from search results are those who have a specific goal for their searching information, so their needs are clear. Therefore, if you can maximize the inflow of search traffic from Google, you can expect to attract more leads from customers and have a greater chance of expanding your business.
Google’s Crawling and Indexing
Google Ads and Organic Search Result
By the way, there are two main types of inflow from Google. One is the inflow of search results from advertising space, and the other is the inflow from organic search.
When you search for a keyword on Google, you will see a search result with the word “ads” at the top. This is the advertisement space. Whenever a user clicks on this ad space, the advertiser is charged a certain amount of money. On the other hand, the search results that contain no text are called “organic search results,” and are based on the information collected by the aforementioned Google bot from websites around the world, and displayed as search results based on the respective rankings in the index. All of this organic search traffic is free. So, if you can optimize your website so that your products always appear at the top of Google’s organic search results. It means you can expect to attract a large number of customers for free. This series of efforts are generally called “Search Engine Optimization (SEO)”.
SEO and Google Guideline
What can you do to get your website to rank higher in organic search as an SEO strategy? The answer is quite simple: making sure your website provides the information that users are looking for and letting Google understand the webpage’s contents correctly. It is really simple, isn’t it? However, there are many cases where this very simple thing is not done at all.
Google has published guidelines that explain in detail how to do this.
Following these guidelines is the best way to make your web pages perform well in organic search. If you want to maximize the traffic from organic search, we recommend you to read through all of these guidelines first, and then check to see if the website you are currently publishing is based on these guidelines. This is the first step towards attracting customers through the organic search.
Free Consultation and Diagnosis of Your Websites
UJ Thinktank provides the diagnosis of your websites, that are created in accordance with Google’s guidelines. If you have read the guidelines but are not sure about them, we can help you with information on how your website is being accessed, how to identify problems on your pages, and how to improve them. If you are interested, please contact us.